Modeling technophobia: a case for word processing

After theory of reasoned action, Davis (1986, 1993) and Davis, Bagozzi, and Warshaw (1989) proposed the Technology Acceptance Model to account for how perceived ease of use, perceived usefulness, and attitudes predict behavio ral intention to use computers. This study combined these factors with meas ures from Bandura's self efficacy theory (computer self efficacy and comput er anxiety; Bandura, 1977, 1986) in conjunction with assessments of current computer experience. A total of 147 undergraduates completed a series of q uestionnaires at the beginning and end of a 13-week semester. A multiple re gression analysis revealed that self-reported word-processor usage over a 1 3-week period was predicted by levels of usage at the beginning of the seme ster, expected usage, and perceived usefulness. Initial levels of usage and perceived usefulness were both predicted by levels of computer anxiety. A combination of the variables formulated by the Technology Acceptance Model and self efficacy theory account for 45% of the variance in self-reported c omputing behavior over a 13-week period. The theoretical implications are d iscussed. (C) 1999 Elsevier Science Ltd. All rights reserved.