Marketing aesthetics: The strategic management of brands, identity, and image

Authors
Citation
T. Hardy, Marketing aesthetics: The strategic management of brands, identity, and image, DES ISSUES, 15(1), 1999, pp. 81-82
Citations number
1
Categorie Soggetti
Arts & Architecture
Journal title
DESIGN ISSUES
ISSN journal
07479360 → ACNP
Volume
15
Issue
1
Year of publication
1999
Pages
81 - 82
Database
ISI
SICI code
0747-9360(199921)15:1<81:MATSMO>2.0.ZU;2-P