The stability of three strawberry cultivars was evaluated for changes in ja
m color quality during processing and storage at 20 degrees, 30 degrees and
37 degrees C for 200 days. Anthocyanin content was determined by HPLC, The
effect of cultivar, processing and storage on jam pigments, instrumental c
olor (L*, a*, b*) and consumer preference were also determined. 'Oso grande
' jam had the lowest anthocyanin concentration (110 mg/g f.w), higher monom
eric pigment degradation during processing and storage, highest pH, least d
esirable color score from the sensory panel and shortest shelf-life. Simila
rities were found between jams prepared with 'Chandler' and 'Tudla' cultiva
rs, as well as initial differences in total anthocyanin concentrations (195
and 130 mg/g f.w.).