In Cournot oligopoly the efficiency of a firm relative to others deter
mines its market share: this relationship gives an incentive to improv
e efficiency. The incentives are greater in markets where firm' behavi
our is more competitive. Components of firm efficiency are identified
by frontier production function techniques in r9 UK manufacturing sect
ors: technical change, average efficiency of each firm relative to the
frontier, and the efficiency of each firm relative to its own 'best p
ractice' in each period. Short run declines in market shares and profi
ts induce the firm to improve efficiency relative to its 'best practic
e'. Long run differences in efficiency are correlated with differences
in gross investment.