Demographics and money attitudes: a test of Yamauchi & Templer's (1982) money attitude scale in Mexico

Despite the central role money attitudes play in our lives, little is known about the factors which shape these attitudes. This is particularly true w hen discussing consumer behavior in Mexico. Mexico's emergence as a major e conomic force and member of the worldwide consumer culture [Roberts J. A., & Martinet, C.R. (1997). The emerging consumer culture in Mexico: an explor atory investigation of compulsive buying in Mexican young adults. Journal o f international Consumer Marketing, 10, 7-31] suggests that a benchmark stu dy of the relationship between demographics and money attitudes is warrante d. A major contribution of the present study was its refinement of Yamauchi and Templer's Money Attitude Scale (MAS) [Yamauchi, K., & Templer, D. (198 2). The development of a money attitudes scale. Journal of Personality, Ass essment, 46, 522-528]. A second contribution was the elucidation of the rel ationship between several demographic measures and money attitudes. Five se parate regressions showed that each of the demographic measures was related to at least one of the identified factors of money attitudes. Directions f or future research are discussed. (C) 1999 Elsevier Science Ltd. All rights reserved.