This paper studies the implications of buyers' liquidity constraints for th
e optimal selling strategy. The possibility that a buyer faces a binding li
quidity constraint affects the seller's strategy in a nontrivial way. Speci
fically, when a seller has one unit of a good to sell to a buyer with a qua
silinear utility function, the 'no-haggling' result indicates that textbook
monopoly pricing is optimal, absent liquidity constraints. Introducing a p
otentially binding liquidity constraint vitiates the no-haggling result, an
d can make it strictly beneficial for the seller to use nonlinear pricing,
to commit to a declining price sequence, or to require the buyer to post a
cash bond. (C) 1999 Elsevier Science B.V. All rights reserved.