Innovation in the design and manufacture of processes and products usually
comes about as a result of careful investigation-a directed process of sequ
ential learning. Many practitioners, although familiar with "one-shot" stat
istical procedures, have little knowledge of the power of statistical techn
iques designed to catalyze investigation itself. A simple means of demonstr
ating and experiencing this learning process is illustrated using response
surface methods to find an improved design for a paper helicopter.