The distinctiveness of an ambient odor was examined in relation to its
success as a cue in context-dependent memory. Distinctiveness was exa
mined in terms of both cue novelty and contextual appropriateness. Two
experiments were conducted in which three different ambient odors tha
t varied in familiarity and contextual appropriateness were manipulate
d at an incidental word learning encoding session and at a free recall
retrieval session 48 h later. Experiment 1 revealed that when a novel
ambient odor (osmanthus) was the available context cue, word recall w
as better than in any other condition. Further, among familiar odor cu
es, recall was better with a contextually inappropriate odor (peppermi
nt) than with a contextually appropriate odor (clean fresh pine). Expe
riment 2 confirmed that superior word recall with osmanthus and pepper
mint depended on the odor cue's being available at both encoding and r
etrieval, and that the relation of an odor to the situational context
is a key factor for predicting its effectiveness as a retrieval cue.