Insurers make decisions that directly limit access to care (e.g., when deci
ding about coverage for new technologies or formulary design) and that indi
rectly limit access (e.g., by adopting incentives to induce physicians to p
rovide fewer or different services). These decisions raise questions about
legitimacy and fairness. By holding health plans accountable for the reason
ableness of their decisions, it is possible to address these questions. Acc
ountability for reasonableness involves providing publicly accessible ratio
nales for decisions and limiting rationales to those that all "fair-minded"
persons can agree are relevant to meeting patient needs fairly under resou
rce constraints. This form of accountability is illustrated by examining it
s implications for the three examples of direct and indirect limit setting
noted here.