The general theory of surface NMR imaging of large electromagnetically acti
ve systems is considered, motivated by geophysical applications. A general
imaging equation is derived for the NMR voltage response, valid for arbitra
ry transmitter and receiver loop geometry and arbitrary conductivity struct
ure of the sample. When the conductivity grows to the point where the elect
romagnetic skin depth becomes comparable to the sample size, significant di
ffusive retardation effects occur that strongly affect the signal. Accounti
ng for these now allows mon accurate imaging than previously possible. It i
s shown that the time constant T-1 may in principle be inferred directly fr
om the diffusive tail of the signal.