Overrated & underrated (Most overrated and most underrated ad campaign)

Authors
Brady, J
Citation
J. Brady, Overrated & underrated (Most overrated and most underrated ad campaign), AM HERITAGE, 50(3), 1999, pp. 44
Categorie Soggetti
History
Journal title
AMERICAN HERITAGE
ISSN journal
00028738 → ACNP
Volume
50
Issue
3
Year of publication
1999
Database
ISI
SICI code
0002-8738(199905/06)50:3<44:O&U(OA>2.0.ZU;2-C