THE IMPACT OF THE BASEBALL STRIKE ON NEWSPAPERS

A survey of 227 editors examined how newspapers were affected by the 1 994 major league baseball strike. Overall, the nation's largest newspa pers were most affected. Larger papers cut the space devoted to sports move than smaller papers. Smaller papers increased football coverage, while larger papers increased their coverage of minor league baseball . Larger papers also were more likely to report loss of circulation du e to the baseball strike. Very few papers reported any loss of adverti sing revenue.