Background: Although socio-cultural factors have been recognised as an impo
rtant predictor in shaping help-seeking behaviour, few attempts have been m
ade in this regard to specify the nature and impact of socio-cultural facto
rs such as attitudes and belief systems prevalent in society. Methods: We i
nvestigated the lay public's attitudes toward help-seeking regarding psychi
atric disorders, and their determinants, in a cross-sectional national surv
ey in Germany (n = 1564), using structured interviews with vignettes depict
ing a person either suffering from depression or from schizophrenia. Two di
stinct methodological approaches (rating vs ranking) were applied. Results:
Public opinion considers mental health professionals helpful in treating s
chizophrenia but not in the treatment of depression. For depression, public
opinion clearly favours the lay support system and believes in involving t
he family physician if the former resource is exhausted. Determinants of he
lp-seeking recommendations were problem definition, perception of the cause
of distress and anticipated prognosis, as well as resentment against menta
l health professionals. Conclusion: Our results suggest that attitudes and
belief systems prevalent in society have a major impact on help-seeking beh
aviour, both through transmission to the person suffering from mental distr
ess via his/her social network and through the person's own attitudes forme
d in the process of socialization. Implications are pointed out for the dai
ly work of mental health care providers, health care planning and public di
scussion of mental health issues.