Measurement of campaign efficiency using data envelopment analysis

Authors
Berry, BJL Chen, YS
Citation
Bjl. Berry et Ys. Chen, Measurement of campaign efficiency using data envelopment analysis, ELECT STUD, 18(3), 1999, pp. 379-395
Citations number
11
Categorie Soggetti
Politucal Science & public Administration
Journal title
ELECTORAL STUDIES
ISSN journal
02613794 → ACNP
Volume
18
Issue
3
Year of publication
1999
Pages
379 - 395
Database
ISI
SICI code
0261-3794(199909)18:3<379:MOCEUD>2.0.ZU;2-I
Abstract
Data Envelopment Analysis (DEA) is proposed as a method for measuring the e fficiency of presidential campaigns. Campaign efficiency is defined as the success of incumbent party candidates in converting the economic conditions and presidential popularity of July into actual votes in November. DEA is described and illustrated using a case study (US presidential elections 194 8-1996). Differences between outcome and efficiency and reasons for ineffic iencies are explored. (C) 1999 Elsevier Science Ltd. All rights reserved.