In order to characterise a novel fermented salmon product, sensory evaluati
on by free-choice profiling was undertaken on three different types of salm
on products (smoked salmon, gravlax and fermented salmon). Assessors could
easily discriminate among all three types of products and common attributes
were isolated from the set of individual assessments. Discrimination was m
ade according to the appearance, odour and flavour attributes, while no cle
ar consensus on texture was observable. The first discrimination factor bet
ween all products was the presence/absence of a smoky character. The novel
fermented salmon was discriminated from gravlax as it appeared to have a di
stinct sour/acidic odour and flavour.