The paper proposes an intertemporal equilibrium model that highlights the i
nterdependence between aggregate investment and the degree of product diffe
rentiation with free entry of monopolistic producers. An investment externa
lity is identified that results in underaccumulation of capital in the dece
ntralized market equilibrium. Some form of investment promotion is called f
or. The paper compares the effectiveness of a general investment tax credit
and an ad valorem output subsidy with policies that favor smaller business
size. It is also shown that the complementarity among individual investmen
ts creates a potentially powerful investment multiplier.