Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim?

The authors conduct afield experiment to investigate whether fears regardin g the misleading effects of implied health claims, especially in educationa lly disadvantaged populations, are well founded. Results show that, regardl ess of educational attainment, consumers seem capable of evaluating the nut rition facts panel, even in the presence of a contradictory implied health claim.