Eukaryotic transcriptional activators function, at least in part, by promot
ing assembly of the preinitiation complex(1-3), which comprises RNA polymer
ase II and its general transcription factors (GTFs). Activator-mediated sti
mulation of the assembly of the preinitiation complex has been studied in v
itro but has been relatively refractory to in vivo analysis, Here we use a
DNA-crosslinking/immunoprecipitation assay to study in living cells the fir
st step in the assembly of the preinitiation complex, the interaction betwe
en the TATA-box-binding protein (TBP) and its binding site, the TATA box. A
nalysis of a variety of endogenous yeast genes, and of a series of activato
rs of differing strength, reveals a general correlation between TBP binding
and transcriptional activity. Using mutant yeast strains, we show that Mot
1 prevents the binding of TBP to inactive promoters and that activator-medi
ated stimulation of TBP binding requires additional GTFs, including TFIIB a
nd Srb4. Taken together, our results indicate that TBP binding in vivo is s
tringently controlled, and that the ability of activators to stimulate this
step in the assembly of the preinitiation complex is a highly cooperative
process involving multiple transcription factors.