Yikes!

Authors
Androshick, J
Citation
J. Androshick, Yikes!, FORBES, 163(12), 1999, pp. 156-156
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
163
Issue
12
Year of publication
1999
Pages
156 - 156
Database
ISI
SICI code
0015-6914(19990614)163:12<156:Y>2.0.ZU;2-D
Abstract
Dick Morris, unrepentant master of political attack ads, is applying his sk ills to consumer advertising. Madison Avenue cringes.