Dawid (1973, Biometrika 60, 664-666) stated conditions in the univariate lo
cation model with known scale parameter needed for there to be either vanis
hing likelihood or prior influence on the posterior distribution when there
is a conflict between likelihood and prior. More recently, Pericchi and Sa
nso (1995, Biometrika 82, 223-225) noted that there are distributions that
partially satisfy Dawid's conditions but have bounded rather than vanishing
influence on the posterior distribution. In this paper, we present the ext
ension of these results for the location and scale model using the multivar
iate upsilon-spherical distributions. We show that when the upsilon(.) = \\
.\\ function is a norm, the \\ \\-spherical distributions, exponential powe
r, and logistic power provide a robust analysis for the location model with
known scale parameter, whereas Student's power t provides a robust analysi
s for the location and scale model. Robust analyses are illustrated for nor
mal-gamma prior location and scale models. Numerical computations are imple
mented via the Gibbs sampler. (C) 1999 Academic Press.