Performance in the Wason card selection task is often improved given themat
ic content. Such content effects have been considered evidence against huma
n rationality. We propose that the role of content lies in specifying premi
ses underlying "if P, then Q" rules. Unlike thematic rules, abstract condit
ional rules do not explicitly provide material interpretation (P is a suffi
cient but not necessarily a necessary condition for Q), resulting in nonnor
mative responses. When necessity-sufficiency relations were explicated, nor
mative responses were elicited and effects of other logically irrelevant co
mponents disappeared. The results suggest that content effects are compatib
le with human rationality.