Electronic coupling is the driving force for energy transfer in molecular m
aterials and consists of several components. We determine the strength of d
ipolar/multipolar coupling and coupling due to orbital overlap for excitati
on transport in triphenylene columnar liquid crystals. We use time-resolved
fluorescence spectroscopy and computer simulations, The fit of the experim
ental and simulated fluorescence decays reveals that the transfer process i
s dominated by short range interactions (multipolar and orbital overlap) bu
t the contribution of long range dipolar interactions cannot be neglected.
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