The principal aim of the present paper was to determine the extent to which
controlled motivation to diet can account for persistence with weight-loss
dieting. The relationship between the duration of dieting and the perceive
d importance of thinness for self-esteem was therefore investigated. Eight
hundred and seventy adolescent females completed a questionnaire on two occ
asions (separated by a period of 5 months) assessing the nature of their mo
tivation to diet, the perceived pressure to diet and support for autonomous
behaviour From the social context, their tendency to act in a controlled m
anner, and their subjective well-being, as well as aspects of their dieting
behaviour. The results of path analyses and between-group comparisons indi
cated that controlled motivation was important in accounting for the persis
tence of weight-loss dieting across the 5-month period. Differences in the
extent to which the motivation to diet was controlled also had implications
for the nature and the intensity of the dieting behaviour as well as subje
ctive well-being. The findings from this study inform future research into
the persistence of weight-loss dieting. They also suggest specific strategi
es for the prevention of disordered eating. Copyright (C) 1999 John Wiley &
Sons, Ltd and Eating Disorders Association.