Learned mate preferences may play an important role in speciation. Sexual i
mprinting is a process whereby mate preferences are affected by learning at
a very young age, usually using a parent as the model. We suggest that whi
le the origins of learning appear to lie in the advantages of individual re
cognition, sexual imprinting results from selection for recognition of cons
pecifics. This is because efficient early learning about one's own species
is favoured in the presence of heterospecifics. If different species are hy
bridizing, both sexual imprinting and learning to avoid heterospecifics dur
ing adulthood promote assortative mating and hence speciation. As a result
of sexual imprinting, speciation may also be completed in allopatry when di
vergence between populations is sufficient to prevent interbreeding when th
e populations reunite, even in the absence of genetic evolution of mate pre
ference. The role of behaviour and learning in completing the speciation pr
ocess is relatively overlooked. In particular the evolution of sexual impri
nting as a result of selection against hybridization warrants more study.