This study investigates the nature of price expectations in a competitive m
arket. The approach is illustrated in an application to the U.S. pork marke
t, which exhibits cyclical patterns and biological production lags. Pork pr
ice equations are estimated under different expectation regimes. The empiri
cal results suggest the presence of heterogeneous price expectations among
market participants. A large proportion of the market (73%) is found to be
associated with backward-looking expectations, where future prices are anti
cipated on the basis of their observed historical patterns.