Attitudes toward persons with Down syndrome: The impact of television

This study examined the impact of different styles of television portrayal of a young adult male with Down Syndrome upon the attitudes of 92 undergrad uate students. Their attitudes were considered using measures of beliefs, f eelings of comfort, behavioral intentions, volunteering intentions, social desirability and variables associated with previous contact (quality and qu antity of contact and media exposure). Participants were assigned to experi mental conditions based on television viewing preferences. They viewed one of three programs: "Man Alive: David" (documentary), "Life Goes Qn" (drama) , or "My So Called Life" (control). A multiple stepwise regression yielded a number of predictors of attitudes including: gender, experimental conditi on, quality and quantity of previous contact, prior media exposure, and soc ial desirability.