This paper considers alternative means for assessing the success of "agri-e
nvironmental" policy (AEP), which has become an increasingly-important aspe
ct of agricultural and environmental policy throughout Europe, and which ha
s probably developed more extensively in the UK than elsewhere. After a bri
ef description of the main elements of AEP in the UK, we consider two broad
classes of assessment method, those based on efficiency and those based on
effectiveness. The latter class of methods has dominated appraisal so far
in the UK, primarily through participation measures. We outline the limitat
ions of these, and then consider evidence of policy efficiency gained throu
gh cost-benefit analysis techniques. Finally, we suggest how a combined app
roach could be used to appraise three possible changes to UK agri-environme
ntal policy. (C) 1999 Elsevier Science Ltd. All rights reserved.