A woman's choice: An analysis of an advertising message

Authors
Fenoglio, I
Citation
I. Fenoglio, A woman's choice: An analysis of an advertising message, NOUV QU FEM, 20(1), 1999, pp. 97-108
Citations number
2
Categorie Soggetti
Sociology & Antropology
Journal title
NOUVELLES QUESTIONS FEMINISTES
ISSN journal
02484951 → ACNP
Volume
20
Issue
1
Year of publication
1999
Pages
97 - 108
Database
ISI
SICI code
0248-4951(199902)20:1<97:AWCAAO>2.0.ZU;2-G
Abstract
On the basis of the analysis of a sexist advertising message, we intend to show how the linguistic form of a statement is an integral part of the mean ing effects of the message it conveys. This analysis aims to show that sexism does not exist at the level of the l anguage system but builds up at the discursive level.