G. Haddock et al., Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences, PERS SOC PS, 25(7), 1999, pp. 771-782
Two studies examined the impact of subjective experiences on reports of att
itude certainty, intensity, and importance. In Study I, participants with m
oderate or extreme attitudes toward doctor-assisted suicide generated three
(easy) or seven (hard) arguments that either supported or countered their
opinion toward the issue prior to indicating the strength of their attitude
. Participants with moderate attitudes rated their opinions as more intense
personally important, and held with greater certainty when they had genera
ted either a small number of supporting arguments or a large number of oppo
sing arguments. Ratings provided by individuals with extreme attitudes were
unaffected by the argument generation task. In Study 2, the impact of ease
of recall on strength-related judgments was eliminated when it was rendere
d nondiagnostic by a misattribution manipulation. Implications of these fin
dings for attitude strength and other judgmental phenomena are discussed.