Background. Most people are aware that smoking cigarettes increases the ris
k of ill health, in particular of lung cancer. The precise way in which the
y relate amount of exposure to smoke and level of health risk has not, howe
ver, been determined.
Methods. A convenience sample of 155 French adolescents and adults ages 15
to 75 rated the risk of "smoker's cancer"-the popular term for lung cancer-
in 24 scenarios depicting eight levels of daily cigarette consumption of th
ree concentrations of nicotine. The data were analyzed according to functio
nal measurement methodology to ascertain the forms of the relationship betw
een exposure and perceived risk.
Results. All subjects perceived that the risk of smoker's cancer increased
as smoking increased. Yet at high levels of consumption, additional cigaret
tes were generally judged to result in decreasing increments of risk, regar
dless of the nicotine content of the cigarettes and the sex and smoking sta
tus of the participants. Adolescents, however, were more likely than adults
to perceive a Linear, rather than a negatively accelerated, relationship.
Conclusions. The actual form of the relationship between the dose of cigare
tte smoke and risk of lung cancer is either Linear or positively accelerate
d. Public health educators and physicians should be aware that, at least in
France, many people, particularly adults, incorrectly perceive this relati
onship as negatively accelerated. (C) 1999 American Health Foundation and A
cademic Press.