We report two orders of magnitude enhancement of the Faraday rotation in re
flection (polar Ken effect) when a single semimagnetic semiconductor quantu
m well is inserted in an asymmetric microcavity operating in the strong cou
pling regime and with minimum reflectivity at the polariton frequencies. Fa
raday rotations of 140 degrees are observed at 0.4 T magnetic fields. The t
echnique can be used for very sensitive spectroscopic studies. (C) 1999 Els
evier Science Ltd. All rights reserved.