Using survey evidence from over 1,000 UK 17-year-olds concerning their choi
ce of A-level subjects and their views of Economics, we look for insight in
to the recent marked decline in the popularity of A-level Economics and the
internationally recognized issue of the under-representation of women in E
conomics. We find no significant differences across the sexes in their opin
ions of the subject and their declared level of interest in Economics once
it is being studied. However, among those who did not choose to study Econo
mics, it seems there is a gender difference-women are less willing to ventu
re into the unknown of Economics with the information at present available
to them. Active marketing of the subject may have a positive impact on stud
ent numbers.