Red beet hairy roots are cultivated in a single column reactor to investiga
te the influence of superficial velocity of medium on formation of betanin
(a major pigment component in red beet hairy roots). The betanin content in
the cells increases with increasing superficial velocity in the range of 1
3 to 40 m/h, In the cultures at superficial velocities of 15 and 40 m/h for
166 h, the betanin content increases with elapsed time of cultures. The gr
owth of the hairy roots is responsible for an increase in shear stress on t
he root surfaces By means of lowered void fraction of hairy root hed, and t
he estimated values of shear stress range from 0.22 to 188 N/m(2) during bo
th the cultures. The activity of monophenol monooxygenase in the cells, whi
ch is a key enzyme involved in the biosynthesis of betanin, can be correlat
ed with the value of shear stress in such a manner as to approach plateaus
gradually with increasing shear stress.