The effects of gender and music video imagery on sexual attitudes

This study examined the influence of gender and exposure to gender-stereo-t yped music video imagery on sexual attitudes (adversarial sexual beliefs, a cceptance of rape myths, acceptance of interpersonal violence, and gender r ole stereotyping). A group of 44 U.S. college students were randomly assign ed to 1 of 2 groups that viewed either a video portraying stereotyped sexua l imagery or a video that excluded all sexual images. Exposure to tradition al sexual imagery had a significant main: effect on attitudes about adversa rial sexual relationships;, and gender had main effects on 3 of 4 sexual at titudes. There was some evidence of an interaction between gender and expos ure to traditional sexual imagery on the acceptance of interpersonal violen ce: