This paper follows an institutional theory of action in exploring the conse
quences of formal and informal rules on the chief executive officer (CEO) s
uccession process. An analysis of the competing: risks of insider versus ou
tsider CEO succession in U.S. industrial corporations provides evidence tha
t boards rely on both past precedents and formal internal labor markets for
executive succession and the selection of insiders versus outsiders as CEO
s. To exclude alternative explanations that view rules as epiphenomenal, I
examine the moderating effects of performance, rate CEO departures, the fou
nder's power, and board structure on reliance on rules. The results show su
bstantial inertia in the rules of CEO succession, consistent with an instit
utionalized action perspective. The findings suggest that rules both enable
and constrain board decision making.