Recent developments in computer networks have driven the cost of distributi
ng information virtually to zero, creating extraordinary opportunities for
sharing product evaluations. We present pricing and subsidy mechanisms that
operate through a computerized market and induce the efficient provision o
f evaluations. The mechanisms overcome three major challenges: first, evalu
ations, which are public goods, are likely to be underprovided; second, an
inefficient ordering of evaluators may arise; third, the optimal quantity o
f evaluations depends on what is learned from the initial evaluations. (JEL
D70, D83, H41, L15).