The regional provenance of foodstuffs and its importance for the decisionsof consumers to buy

The objective of this study was to find out, whether the regional origin of food products has an influence for consumers' purchase decision. The resea rch was undertaken in 1997 in three German regions by a direct consumer sur vey including attitude measuring. The data were analysed by means of a fact or- and a cluster analysis. The main findings were: The regional product was bought out of preference b y the majority of the sample. The intensity of purchase especially depends on the underlying attitude towards the region. These an of regionally varyi ng marked degrees. For a successful marketing it seems to be sensible to re inforce the integraton of regional-referring attitude dimensions.