The GP IIb/IIIa receptor antagonists have been shown to significantly incre
ase the success rate of invasive cardiovascular procedures, such as percuta
neous transluminal coronary angioplasty. However, this benefit comes at a s
ignificant cost. The number of alternatives in this therapeutic area necess
itates comparative evaluation of the costs and benefits of these products.
Several study designs and methodological approaches can be used to evaluate
the cost effectiveness of these products, including clinical trials, natur
alistic trials, retrospective claims data, and modeling, This article discu
sses the advantages and disadvantages of the Various approaches. Using deci
sion analysis, this article takes the reader through the steps necessary to
obtain average and incremental cost-effectiveness ratios. The analysis fol
lows a step-by-step process that decision makers should be able to use as a
framework to conduct a full comparative cost-effectiveness analysis.