In this study assertiveness as a moderator of stress reactions among women
was examined. Specifically, the experimenters examined how high and low ass
ertive women cognitively appraised, affectively and physiologically respond
ed to, and behaviorally coped with the stress of giving an impromptu speech
. High assertive women appraised the speech stressor as challenging, wherea
s low assertive women appraised the stressor as threatening. High assertive
women also had a challenge pattern of autonomic response during the task,
compared with the threat response of low assertive women. Afterward, the hi
gh assertive women reported experiencing less stress and negative emotion a
nd greater positive emotion than did the low assertive women. Overall, the
high assertive women's stress-related reactions indicated challenge, wherea
s the low assertive women's reactions indicated threat (see J. Tomaka, J. B
lascovich, R. M. Kelsey, & C. L. Leitten, 1993).