A constraints-induced model of park choice

Conjoint choice models have been used widely in the consumer-choice literat ure as an approach to measure and predict consumer-choice behavior. These m odels typically assume that consumer preferences and choice rules are indep endent from any constraints that might impact the behavior of interest. Pre vious research has indicated that such constraints may be important in unde rstanding park-choice behavior. The objective of the present article, there fore, is to develop a strategy for integrating the levels of constraints in to an experimental choice model. The design strategy and model specificatio n are discussed. The model is applied to the case of amusement-park choice. The results of this study suggest that constraints do influence preference s underlying park-choice behavior. Implications of these findings are discu ssed.