The continuum shape of 26 broad absorption line (BAL) QSOs is shown to be v
irtually identical to that of non-BAL QSOs when the spectra of the former a
re dereddened. A procedure for dereddening of BAL QSO spectra is introduced
, based on measurement of the flux in three bands and determination of the
colour excess in comparison with an unreddened spectrum. This method allows
us to derive the type and amount of extinction. We show that reddening in
high-ionization BAL QSOs is comparatively small and the range of extinction
laws varies from Milky Way, LMC to SMC type. On the other hand, low-ioniza
tion BAL QSOs seem to experience reddening which can be attributed to SMC t
ype extinction alone. Comparison of the colour indices of composite spectra
from Francis et al. (1991) and Zheng et al. (1997) with those derived from
individual BAL QSO spectra shows that the Francis et al. (1991) composite
might be a more suitable representative of an unreddened spectrum. In gener
al, we conclude that the spectral energy distribution of normal QSOs can be
used as an incident continuum shape for BAL QSOs.