Dendrimers offer the opportunity to vary the electronic properties of an el
ectroactive material without changing the processing procedure. Poly(1,4-ph
enylenevinylene) and its derivatives have been widely studied for use in li
ght-emitting diodes. We have investigated two different iterative routes fo
r the formation of phenylenevinylene based dendrimers to compare their prop
erties with the linear counterparts. Our approach involves palladium-cataly
sed coupling of styryl derivatives to halo-benzenes which has enabled the r
apid construction of a family of dendrimers.