Oligo- and poly-mp-phenylene vinylenes were synthesized via metathesis and
Heck coupling chemistry using (a) unsubstituted m- and p-divinylbenzenes, (
b) unsubstituted m- and p-divinylbenzenes copolymerised with norbornene dia
cetate and (c) unsubstituted p-divinylbenzene and 4-alkoxy-1,3-dibromobenze
ne (alkoxy pentyloxy and decyloxy). For(a) it could be observed that there
is a shift to the blue in the photoluminescence if the concentration of inc
orporated m-units in the oligomers is increased, for (b) that the quantum e
fficiency is > 50% and for (c) that the substituents have little influence
on the photoluminescence.