We have calculated the frequency dependent complex dielectric tensor for bi
- and terphenyl within the framework of density functional theory. The good
agreement with experimental data confirms that the anisotropy in the optic
al absorption can be well understood within the band picture. We predict th
e absorption behavior of ordered films with various chain orientations with
respect to the substrate surface. We compare the optical properties of the
molecular and the crystal phase. Furthermore, we show differences between
the absorption spectra of poly(p-phenylen) (PPP) and its oligomers, respect
ively.