Balearic islands tourism: a case study in demographic segmentation

Citation
C. Juaneda et F. Sastre, Balearic islands tourism: a case study in demographic segmentation, TOUR MANAGE, 20(4), 1999, pp. 549-552
Citations number
9
Categorie Soggetti
Management
Journal title
TOURISM MANAGEMENT
ISSN journal
02615177 → ACNP
Volume
20
Issue
4
Year of publication
1999
Pages
549 - 552
Database
ISI
SICI code
0261-5177(199908)20:4<549:BITACS>2.0.ZU;2-W
Abstract
Segmentation strategy has become increasingly important for successful mark eting planning in the tourism industry. This paper examines the different b ehavior of two different groups of travelers visiting Majorca and the effec ts of these on the tourism policy of the Island. This effect is validated b y reference to data collected by the survey made in 1995 for the Economics Department of the University of the Balearic Islands. (C) 1999 Elsevier Sci ence Ltd. All rights reserved.