Segmentation strategy has become increasingly important for successful mark
eting planning in the tourism industry. This paper examines the different b
ehavior of two different groups of travelers visiting Majorca and the effec
ts of these on the tourism policy of the Island. This effect is validated b
y reference to data collected by the survey made in 1995 for the Economics
Department of the University of the Balearic Islands. (C) 1999 Elsevier Sci
ence Ltd. All rights reserved.