A. Hartinger, Do generalized expected utility theories capture persisting properties of individual decision makers?, ACT PSYCHOL, 102(1), 1999, pp. 21-42
Expected utility theory and two generalizations of it (rank-dependent utili
ty theory and cumulative prospect theory), which have been proposed to desc
ribe individuals' risky choice behavior, have been examined. A characterist
ic feature of these models is subjective weighting of outcomes and probabil
ities. This study investigates whether individually determined weighting fu
nctions (utility functions and weighting functions for probabilities) captu
re individual traits of decision makers. To verify this, temporal constancy
of individual subjective weighting functions and predictability of individ
uals' future decisions were considered. Sixty-four subjects had to choose b
etween the same 150 gamble pairs in three separate sessions, with an interv
al of one week between sessions. Descriptive analyses showed considerable t
emporal inconsistency in the individuals' decision behavior. It was, theref
ore, not surprising that the analysis of temporal constancy of individual w
eighting functions yielded frequent rejections of the constancy assumption.
An additional analysis was conducted, predicting decision behavior in late
r sessions using individual weighting functions estimated from earlier sess
ions. This analysis takes the inconsistency into account explicitly and sug
gests that the models' weighting functions, indeed, seemed to capture persi
sting properties of the decision makers. While the assumption of subjective
weighting of outcomes (as in expected utility theory) proved very importan
t for predicting future decisions, the additional assumption of subjective
weighting of probabilities (as in rank-dependent utility theory or cumulati
ve prospect theory) improved predictability only to a minor degree. (C) 199
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