Levels of morbidity and healthcare utilization related to respiratory patho
logies are correlated, first, with an indicator of the level of risk that i
ndividuals are prepared to take, namely their 'individual target level of r
isk', and then secondly with smoking behaviour. The results based on a Fren
ch survey with a sample of 13 150 individuals show that higher target level
s of risk are associated with a higher probability of being ill, with highe
r levels of tobacco consumption but with lower levels of consumption of pre
ventive medicine. More generally, this article shows how a target level of
risk model can be formalized in an economic optimizing approach.