The R-band isophotal map of the Sa galaxy NGC 4698 shows that the inner reg
ion of the bulge structure is elongated perpendicularly to the major axis o
f the disk; this is also true for the outer parts of the bulge if a paramet
ric photometric decomposition is adopted. At the same time, the stellar com
ponent is characterized by an inner velocity gradient and a central zero-ve
locity plateau along the minor and major axes of the disk, respectively. Th
is remarkable geometric and kinematic decoupling suggests that a second eve
nt occurred in the formation history of this galaxy.