In this paper, car manufacturers' choice of model line is interpreted as qu
ality provision by discriminating firms. Existing models of self-selecting
consumers and discriminating production are modified and interpreted to app
ly to the trade-off between quality of automobiles and their fuel efficienc
y. It is shown that the effects of a constraint representing legislation re
garding automobile fleet fuel averaging [referred to as corporate average f
uel economy (CAFE)] are not invariant to the strategies available to car ma
nufacturers in choosing the optimal model line. When firms are unable to pe
rfectly discriminate, the optimal adjustment entails firms relying more hea
vily on improving the fuel economy of small cars rather than that of the mo
re profitable large cars as compared to the case of perfect discrimination
or perfect competition. This allows several implications to be drawn when o
ur results are discussed in conjunction with recent empirical evidence rega
rding the effects of CAFE on pollution abatement, safety as well as CAFE's
relation to the alternative of taxation. (C) 1999 Elsevier Science B.V. All
rights reserved. JEL classification: R40.