Until recently, pollution control in rural drainage basins of the UK c
onsisted solely of water treatment at the point of abstraction. Howeve
r, prevention of agricultural pollution at source is now a realistic o
ption given the possibility of financing the necessary changes in land
use through modification of the Common Agricultural Policy. This pape
r uses a nutrient export coefficient model to examine the cost of land
-use change in relation to improvement of water quality. Catchment-wid
e schemes and local protection measures are considered. Modelling resu
lts underline the need for integrated management of entire drainage ba
sins. A wide range of benefits may accrue from land-use change, includ
ing enhanced habitats for wildlife as well as better drinking water.